The goal was to bring Irish people and particularly Dubs together to gain a new perspective on the homelessness crisis and realise the good job ICHH are doing in helping those homeless. We felt Irish music was something that transcended all classes and personalities, long before we became ignorant and tolerant to a crisis, we were inherently social and kind.

The music we were rared on transports us back to those memories and helps us appreciate the good in everyone. In the ‘Raised On Songs & Stories’ feature of the homepage we produced photography direction to capture Dublin City’s homelessness crisis and ICHH’s helping. I picked lines from songs that helped tell the story. We implemented a new donation strategy where donors could donate to cover the costs of helping one person, two people, three people etc.